Top Story

e4m_logo.png

Home >> People Movement >> Article

: Kaushik Chakravorty to quit Rediffusion DYR; might not continue in advertising

20-July-2007
Font Size   16
Share
: Kaushik Chakravorty to quit Rediffusion DYR; might not continue in advertising

Kaushik S Chakravorty (Chax), National Creative Director, Rediffusion DYR, has decided to move on from the agency. The reason stated is that he needed time to explore other creative opportunities. Chax would be serving a three-month notice period and would be with the agency till September-end. Mahesh Chauhan, President, Rediffusion DYR, informed that the agency had not identified a replacement as yet.

Commenting on his decision, Chax said, “I have done what I came to do at Rediffusion, and for me it has been a satisfying experience.” On being asked about his future plans, he replied, “I will decide on what to do after I leave. I may get into television, feature films or any other media-related work, but I don’t think I will continue in advertising.”

Chauhan said, “Chax has played a long inning at Rediffusion, and he has been an asset to the agency. We are hopeful to find a suitable replacement by September-end.”

Chax had joined Rediffusion as National Creative Head in August 2004. Since then, the agency has won many awards under his directorship, including the Gold at Cannes 2006. The agency has also successfully launched campaigns like DNA and Tata Sky, to name a few.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

We list a few important stories that you may have missed in the week gone by

Aims to feature among top five players in the bath solutions space by 2020

Suzuki reminds buyers the logical reason why they choose their scooter in the first place