Effective October 1, Kartik Iyer returns to Initiative as President. As is known, Iyer left the organisation a couple of months back to join Rediffusion, where his area of work was in the realm of strategy, and not media.
Now, after two months, he is returning to Initiative, and would be based in Delhi like before. Iyer would look after the agency’s operations nationally.
Incidentally, it is the second homecoming reported this month – the first being Sunil Khanna, who returned to Zee as Head, Dish TV, again after spending a couple of months away from the network.
Iyer, while confirming the development to exchange4media, did not divulge his reasons for returning to Initiative and to the world of media planning and buying.