Top Story


Home >> People Movement >> Article

Kartik Iyer returns to Initiative

Font Size   16
Kartik Iyer returns to Initiative

Effective October 1, Kartik Iyer returns to Initiative as President. As is known, Iyer left the organisation a couple of months back to join Rediffusion, where his area of work was in the realm of strategy, and not media.

Now, after two months, he is returning to Initiative, and would be based in Delhi like before. Iyer would look after the agency’s operations nationally.

Incidentally, it is the second homecoming reported this month – the first being Sunil Khanna, who returned to Zee as Head, Dish TV, again after spending a couple of months away from the network.

Iyer, while confirming the development to exchange4media, did not divulge his reasons for returning to Initiative and to the world of media planning and buying.


Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...