Kartik Iyer, President of Initiative India, has joined Active International, one of the world’s largest corporate trading companies, as Director, Media Services. He will be responsible for the company’s media practice and will be reporting to George Blunt, CEO, Active International India. His last stint was with the Lintas group, where he was for over 10 years.
Active International had recently announced the launch of its operations in India in a joint venture with AerenR Enterprises. Active International India will provide solutions that leverage under-performing assets of companies to create tailored financial solutions for companies to meet their business needs.
Commenting on Iyer’s appointment, Blunt said, “We are excited about Kartik’s appointment. We always seek to employ the best and most talented people in the industry when we commence operations. Media is the engine of our business and Kartik brings with him immense expertise and more than a decade of experience in the fast-evolving Indian media industry. We expect Kartik to build a sizeable and talented team in a very short period of time.”
Iyer said, “I am very excited about the opportunity .The concept of providing direct bottom line improving solutions was what excited me the most about the business model of Active International. Active has not only created the model but also put it to work with a large number of Fortune 500 companies across the world. We hope to tailor solutions to the Indian corporate to enable healthier bottom lines. In this endeavour, we will be partnering with all constituents of the business, especially media houses and agencies to ensure great solutions to the clients.”