Karl Gomes has bid adieu to Rediffusion Y&R, where he was National Creative Director – Digital. He had joined the agency a year ago in November 2008. On his decision to quit Rediffusion Y&R, Gomes said, “I had joined Rediffusion Y&R as I considered it to be an interesting start. The purpose was to bring in a digital culture that could be embedded into mainline creativity. However, the task of enabling digital in an agency as a single person proved to be a tough task.”
On his future plans, Gomes said, “I am taking on individual projects that have an interesting purpose and agenda and I am getting people on to these projects to work with me. I will be picking up best freelance projects that come my way.”
Gomes has earlier worked with Arc Worldwide/ Leo Burnett, where he was Executive Creative Director – Digital with the mandate to leverage Web 2.0 and new media across big campaignable ideas. Prior to this, he was National Creative Director at Tribal DDB India, where he had worked on creating brand demand using the online space. Gomes has won numerous awards at Cannes, Webby, One Show, New York Festivals, Asia Pacific AdFest, Abbys and AAAI.
In 1998, at the age of 20, he had boldly stepped into the interactive space. A time when the digital medium was still at a nascent stage in India, his hobby turned into a full time profession. Right from setting up new media divisions (Deadline Advertising and Wavelength Communications) at various small ad agencies to being a single person new media consultant (direct clients), he has worked on brands such as ICICI InfoTech, ICICI Prudential, UTI, Interlabels, Systime Computers, Datamatics Group, Paco Rabanne, Hugo Boss, Carolina Herrera, MphasiS Group, Castrol, Wipro Infotech, Godrej Furniture & Interiors Group, and Synthetic & Rayon Promotion Council of India, among others.