Top Story


Home >> People Movement >> Article

Karl Gomes quits Rediffusion Y&R, to venture into individual projects

Font Size   16
Karl Gomes quits Rediffusion Y&R, to venture into individual projects

Karl Gomes has bid adieu to Rediffusion Y&R, where he was National Creative Director – Digital. He had joined the agency a year ago in November 2008. On his decision to quit Rediffusion Y&R, Gomes said, “I had joined Rediffusion Y&R as I considered it to be an interesting start. The purpose was to bring in a digital culture that could be embedded into mainline creativity. However, the task of enabling digital in an agency as a single person proved to be a tough task.”

On his future plans, Gomes said, “I am taking on individual projects that have an interesting purpose and agenda and I am getting people on to these projects to work with me. I will be picking up best freelance projects that come my way.”

Gomes has earlier worked with Arc Worldwide/ Leo Burnett, where he was Executive Creative Director – Digital with the mandate to leverage Web 2.0 and new media across big campaignable ideas. Prior to this, he was National Creative Director at Tribal DDB India, where he had worked on creating brand demand using the online space. Gomes has won numerous awards at Cannes, Webby, One Show, New York Festivals, Asia Pacific AdFest, Abbys and AAAI.

In 1998, at the age of 20, he had boldly stepped into the interactive space. A time when the digital medium was still at a nascent stage in India, his hobby turned into a full time profession. Right from setting up new media divisions (Deadline Advertising and Wavelength Communications) at various small ad agencies to being a single person new media consultant (direct clients), he has worked on brands such as ICICI InfoTech, ICICI Prudential, UTI, Interlabels, Systime Computers, Datamatics Group, Paco Rabanne, Hugo Boss, Carolina Herrera, MphasiS Group, Castrol, Wipro Infotech, Godrej Furniture & Interiors Group, and Synthetic & Rayon Promotion Council of India, among others.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business