Tag Media Network, touted as India’s first and largest in-store television network, has appointed Kapil Bahri as Vice-President, Sales. He will be based in Delhi and will be responsible for the marketing and sales operations of the company in the North and East regions.
Commenting on the appointment, PR Satheesh, COO, Tag Media Network, said, “We are very excited that Kapil is joining us. His rich experience in the North and East markets would be a great asset to us. We are growing rapidly in both of these regions, and Kapil will play a major role in this continued growth.”
Bahri has an overall experience of over nine years in marketing and media industry in India. He has worked with Zee Network Ltd, India TV, and ETC.
Bahri said, “The Tag Media model has given me the confidence that its time has come in India. We are encouraged by the confidence that has been placed in us by global marketing majors. I believe it is a sure fire recipe for success.”
Tuhin Mishra, Executive VP, Tag Media, responsible for national sales and marketing, said, “The North and East are critical markets for Tag. As we continue to expand our reach in these regions, it is critical that we have a senior executive with strong local knowledge at the helm. Kapil’s experience, expertise, and professionalism will be huge assets to Tag.”
Retail partners of Tag Media include Spencer’s, More, Foodworld, and Indiabulls Mart. With well over 450 stores across India delivering over 17 million footfalls per month, and a projection of over 1,000 stores across the nation by March 2009, Tag reaches India’s most affluent customer base while they are in the shopping mode and highly receptive to advertising messages. Tag’s mix of original programming, innovative promotion, and relevant advertising is designed to engage prime consumers, and research illustrates the company’s success.