Top Story

e4m_logo.png

Home >> People Movement >> Article

Kalaignar’s K Murugan joins Vendar TV

09-February-2012
Font Size   16
Kalaignar’s K Murugan joins Vendar TV

K Murugan has put in his papers as Vice President - Ad Sales at Kalaignar TV Network. He has joined SRM Group’s soon-to-be launched GEC, Vendar TV, as Business Head. Murugan took charge from February 6. His scope of responsibilities extends to setting up and running of the channel. He will be reporting to the Board of Directors.

In his previous role at Kalaignar, Murugan was responsible for the sales operations and was handling ad sales in the South and East regions. He had spent a total of three years with the organisation.

Speaking to exchange4media on his mandate at Vendar TV, Murugan shared, “I am excited to take up this responsibility as Business Head in this highly competitive market. My immediate role is to set up the channel and its launch. We are aiming and planning to be at the No. 2 position.”

Murugan has spent nearly 20 years in the media sales and marketing space, starting out in 1993 at Sun TV as a Marketing Executive, moving on to become Assistant Manager, and then Manager - Ad Sales during his 10-year tenure. In 2003, he took up the post of National Head - Ad Sales at Sun Network’s radio station Suryan FM, where he was part of the set-up and launch team in Chennai, Coimbatore, Tirunelveli and Vishakhapatnam. He joined Tamil daily Dinakaran in 2006 and was part of the team that re-launched the paper. In July 2007, he assumed charge as VP - Sales and Marketing at Kalaignar, leaving in April 2008 to join Zee Tamil as AVP - Ad Sales. He headed back to Kalaignar in September 2009, continuing to hold charge till January this year.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...