WPP group agency RMG David has appointed Kumar Subramaniam, vice-president, O&M India, as its new president and partner to national chairman and creative head, Josy Paul.
Subramaniam, who currently heads the automotive practice at O&M, Mumbai, will assume his new responsibility from September. He takes the place of Vivek Sharma, who quit the agency early last month to head the sales & marketing function at Mirc Electronics as vice-president.
“We met a lot of good people from good agencies, but we took our time getting the right person, and I'm happy we got Kumar,” says Paul, speaking of the appointment. “He has a fantastic track record, and the fit is right as he has the 'RMG David streak' of doing things differently in him. Kumar fit the bill as the agency needs the kind of strategic and managerial leadership he is capable of providing. I think we'll do well as a team - all the signs are there,” Paul added.
Subramaniam, who has spent roughly five years at O&M, believes RMG David will prove to be “a different and exciting ballgame” altogether. He says of the agency: “It has a lot of promise and potential, and is well poised. It's a good place to move to and take to the next level. I'm looking forward to the job.” Mr Subramaniam started his advertising career in 1991 with Leo Burnett, from where he moved to Mudra. His time at Ogilvy, where he's worked on accounts such as BP-Castrol, Tata Motors, Amaron Batteries, Pidilite, Kodak and Star TV, was punctuated by a one-year stint at Radio City.
What remains to be seen is the level of stability that Mr Subramaniam brings to the six-year-old agency's top management, which has had a string of senior business managers - from Madhukar Sabnavis to Rajiv Agarwal to R Narayanan and most recently, Sharma - joining and leaving the agency. Especially when the 'David' brand is in the process of being exported as a successful and replicable network model.
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