K Sriram, VP- Corporate Strategy at Mirc Electronic, the makers of Onida and IGO range of products, has put in his papers. Confirming the development to exchange4media, Sriram, however, refused to divulge his next destination. All he would say was that it would be out of the durables category. No replacement for Sriram has been announced yet.
It may be recalled that in May 2011, Mirc Electronics had announced the restructuring of its top management in alignment with the changing organisational needs and growth of growth of the company. The company has promoted its existing management with newer and additional responsibilities across marketing, sales, services, HR and operations. K Sriram’s elevation too was one of key appointments.
Then, Sriram had been entrusted with the new mandate of Vice President, Corporate Strategy, with a focus on creating new opportunities for the organisation, developing strategies to increase sales of existing businesses like mobiles phones and LED lights. He was also responsible to provide the overall brand direction and communication strategy for Onida.
Prior to that, Sriram was a VP - Marketing, Sales and Services at MIRC Electronics. He has an experience of close to two years at the company and a total work experience of 17 years. He had earlier worked with Unilever for 15 years across various departments, both in India and abroad, bringing along a rich experience in marketing and strategy.