K Sanjay Prabhu, BPL Cellular Mobile Ltd, Vice-president, Brand Management, has moved out after a stint of 24 years with the group. Prabhu had joined BPL Ltd in 1981 and was moved to BPL Mobile in 1994. Since then, he has been a central figure in the marketing function, heading the department. It’s not known where Prabhu is headed and whether a new appointment would be made to fill his role.
His last day with the organisation was December 31, 2005. This is one of the key movements that have taken place ever since the merger between BPL and Hutch-Essar operations was announced. A couple of months ago, BPL’s Marketing Controller, Kunal Ramteke, had also quit. This led to Prabhu also handling the day-to-day marketing requisites of BPL Mobile.
As is known, in July 2005, BPL Mobile’s Chairman and CEO Rajeev Chandrasekhar sold his 64 per cent stake in BPL Communications to Essar. At the time of filing the report, neither BPL nor Hutch officials could be contacted for details. According to informed industry sources, the companies were in the process of an internal restructuring.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions