K S Ramesh, Executive Director and CEO, CavinKare, has left the company. Ramesh had revealed much earlier that he intended to retire from a working assignment in the corporate world and pursue a career in teaching in management schools and consulting in the areas of marketing and business strategy.
C K Ranganathan, CMD, CavinKare, said that Ramesh had made a strong and significant contribution to the company’s growth during his stay since 2002. Besides re-orienting the company strategy towards brand building and laying down strong systems and processes in place for new product launches, he had implemented several progressive initiatives like a major organisational restructure, improved working capital management via an effective sales and operations planning model, quality audit programmes and an on-going programme of cost cutting via value engineering. He had personally led the implementation of enhanced performance management programmes and organisational training efforts.
Commenting on his move, Ramesh said, “My four years at CavinKare were extremely rewarding not only for the opportunity to work with a fine set of people to deliver all round growth, but equally for the tremendous learnings in marketing to the bottom of the pyramid. I’ve had an enriching 32-year stint in the industry working for some of the finest companies and with some of the sharpest brains. It’s time to give back to society all my learnings and I am eagerly looking forward to my next career – academics and consultancy.”
CavinKare has three distinct SBUs: Personal Care, Foods and International Business. The divisions operate on diversified product portfolio, including shampoos, fairness cream, hair colours and talc, masalas and ready mixes, and toilet cleaners.
Ramesh graduated from the University of Madras with a B.Tech degree in Chemical Engineering in 1972, and obtained his post graduation in Business Management from IIM, Ahmedabad, in 1977. His 32 years of experience spans the areas of marketing, sales, operations and general management.
Over 20 years of his career was spent in MNCs including Procter & Gamble, where he rose through several positions in Marketing and Sales to the level of Vice-President and Category Head for the laundry detergents category. Another assignment he handled was at Dupont, where he was the Director of the nylon business in India and member of the Global Nylon Strategy Team.
He was also a part of Reckitt Benckiser, where he was the Regional Marketing Director for South Asia. Ramesh has successfully led and managed several renowned FMCG brands in India, the Philippines, Sri Lanka and Bangladesh, and the list of clients that he has handled includes: Ariel, Robin, Harpic, Lysol, Durex, Ezee, Prestige, Pantene, Dettol, Disprin, Kiwi, Cherry Blossom, Mortien, Chik and Fairever.
His hand is seen in leading a strategic shift in CavinKare into brand investment spends – in building Chik, Spinz, Meera, Indica, Fairever and a host of new products into strong brands.