K Ramakrishnan (Ramki) has joined Café Coffee Day (CCD) as its President - Marketing. He moves from Lenovo India, where he was Country Manager of Marketing. At CCD, Ramki will be reporting to Alok Gupta, Director of Café Business. He replaces Bidisha Nagaraj, who was President - Marketing at CCD and had moved out of the organisation some time back.
In his new role, Ramki will be heading marketing function of CCD across the country. It is learnt that the agenda for him would primarily include improving walk-ins, expand the retail presence of CCD in the country and oversee the implementation of the new branding template of CCD.
Ramki has varied experience in marketing and branding and has spearheaded many success stories. Notable among those is the launch of TVS Star and TVS Apache. He had spent close to seven years at TVS overseeing various brands. Besides, he has also worked with TTK Prestige and Tata Tea.