JWT, Delhi Vice-President Alok Lal has put in his papers. He will be joining Saatchi & Saatchi as the Delhi branch head from Ocober 3. Lal, who was with JWT for 15 years, was primarily looking after brands like PepsiCo’s Frito-Lay and Reckitt Benckiser. Prior to that, he was with McCann Erickson.
Elaborating on the reasons for the move, Lal said, “It was a great opportunity and time for me to move on. I was feeling stagnated at JWT. My role (at Saatchi & Saatchi) will involve overlooking the whole agency.”
Lal added, “My vision is to get it (Saatchi & Saatchi) among the top seven agencies. The focus will be to enhance creativity because I believe that pitching is an offshoot of excellent creative product. Of course, we would be looking at acquiring new business, but the initial emphasis will be to get excellent creative solutions.”
Getting somewhat nostalgic about his stint with JWT, Lal said, “It is one of the finest agencies to work in, and I have very good memories of the 15 years I put in here. I have great regard for the agency.”