Top Story


Home >> People Movement >> Article

JWT VP Alok Lal joins Saatchi & Saatchi as GM

Font Size   16
JWT VP Alok Lal joins Saatchi & Saatchi as GM

JWT, Delhi Vice-President Alok Lal has put in his papers to join Saatchi and Saatchi as General Manager. This was confirmed by Rohit Ohri, General Manager and Branch Head, JWT, Delhi.

Lal has had a long stint with JWT and was primarily looking after brands like PepsiCo’s Frito-Lay and Reckitt Benckiser. He was with JWT for at least six years, and prior to this, he had had a stint with McCann Erickson.

On the shift, Lal said, “It was a great opportunity and time for me to move on. I was feeling stagnated at JWT.” Speaking on his vision ahead with Saatchi and Saatchi, Lal said, “My vision is to get it to top seven agencies slot. The focus will be to enhance creativity because I believe that pitching is an offshoot of excellent creative product. Of course, we would be looking at acquiring new business, but the initial emphasis will be to get excellent creative solutions.”

Getting somewhat nostalgic about his stint with JWT, Lal said, “It is one of the finest agencies to work in, and I have very good memories of the 15 years I put in here. I have great regard for the agency.”


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions