Top Story


Home >> People Movement >> Article

JWT VP Alok Lal joins Saatchi & Saatchi as GM

Font Size   16
JWT VP Alok Lal joins Saatchi & Saatchi as GM

JWT, Delhi Vice-President Alok Lal has put in his papers to join Saatchi and Saatchi as General Manager. This was confirmed by Rohit Ohri, General Manager and Branch Head, JWT, Delhi.

Lal has had a long stint with JWT and was primarily looking after brands like PepsiCo’s Frito-Lay and Reckitt Benckiser. He was with JWT for at least six years, and prior to this, he had had a stint with McCann Erickson.

On the shift, Lal said, “It was a great opportunity and time for me to move on. I was feeling stagnated at JWT.” Speaking on his vision ahead with Saatchi and Saatchi, Lal said, “My vision is to get it to top seven agencies slot. The focus will be to enhance creativity because I believe that pitching is an offshoot of excellent creative product. Of course, we would be looking at acquiring new business, but the initial emphasis will be to get excellent creative solutions.”

Getting somewhat nostalgic about his stint with JWT, Lal said, “It is one of the finest agencies to work in, and I have very good memories of the 15 years I put in here. I have great regard for the agency.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.