Bruce Matchett, Chief Creative Officer of Singleton Ogilvy & Mather, Australia and New Zealand, is joining JWT India as Chief Creative Officer and National Executive Creative Director. He comes on board from October.
Announcing his appointment, Colvyn Harris, CEO, JWT India, said, “We were looking for this position for some time now and have found the right person. Bruce Matchett has to his credit famous campaigns and has worked on the world’s best brands. He comes with a certain style and we are very lucky to have him.”
JWT India in the last one month has seen a few high-profile entries and exits with Agnello Dias joining from Leo Burnett as Vice-President and Executive Creative Director, and D Ramakrishna (Ramki) quitting from the same position.
Harris further said, “Bruce will provide freshness and a new sensibility to Indian advertising – something the industry really needs. We want our clients to continue to be market leaders, to lead in the standards they set, and we wish to partner this. Bruce and Agnello will form the new team, who will shoulder our client and brand responsibilities with our existing creative team.”
Matchett is credited with some of Australia's best-loved advertising for brands like Toohey’s, Coke, Qantas, and BMW among others. Prior to Ogilvy, Matchett was with Saatchi & Saatchi, besides holding various positions in the UK and New Zealand. He has won innumerable advertising awards and accolades in his career.
Matchett’s reputation as a talented and path-breaking creative person precedes him as much his acclaimed creative leadership. He has been known to build a passionate drive amongst his teammates to excel and create work that builds brands and sells. He will bring a skill and standard by which JWT India can benchmark its future work.
Commenting on his new assignment, Matchett said, “I am looking forward to working for JWT in India. India as a market is vastly different from any other country that I have worked in. To me, India represents both a challenge and an opportunity, and the excitement will be in decoding the cultural diversity that exists in the Indian market.”
Craig Davis, Chief Creative Officer, JWT Worldwide, said, “Bruce has the talent, passion and energy to raise standards in the Indian market. He has worked on some of the largest and most progressive brands in the UK and Australasia, and he is an inspiration to young creative talent. Bruce has the perfect disposition for the National Creative Director’s role. He will learn a lot in India and has a lot to offer in return.”
About JWT India, Michael Maedel, President, JWT Worldwide, commented, “The success of companies in our business is determined by its talent, and in particular, the relationship between the CEO and the National Executive Creative Director. In Colvyn and Bruce, we have a dream team in India who, I believe, will deliver outstanding results in one of our most important markets.”