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JWT appoints new Regional Executive Creative Director for South East Asia

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JWT appoints new Regional Executive Creative Director for South East Asia

JWT has appointed Tay Guan Hin as Regional Executive Creative Director for South East Asia. He moves from Grey Global Group where he was looking across three operating companies - Grey Worldwide, Grey Direct Interactive and G2 for the Southeast Asian region.

This comes in succession to the appointment of James Sinclair as Global Creative Director for JWT not more than a week ago.

Guan will work closely with Patrick Pitcher, JWT's Area Director for Asia-Pacific South. "Our goal is to lift the quality of work throughout the region and Guan's contribution will be vital in achieving this objective," said Pitcher.

Craig Davis, JWT's Chief Creative Officer Worldwide, said, "Guan is one of those creative talents who manages to deliver on all levels. He knows how to inspire his team, create great work and win new business."

Previously, Guan worked at Leo Burnett as Creative Director of the Singapore office from 2001 to 2004. Prior to that he worked at Saatchi and Saatchi Singapore in 1995 working for clients like Toyota, Lexus, Tiger Beer, Hewlett-Packard and Procter & Gamble.

Said Guan, "There's never been a better time to be part of JWT. It's not often you get this type of opportunity and I'm looking forward to building a strong and adventurous creative culture."

He has since won awards at Cannes, Clios, D&AD, AdFest and the Media spikes. He was named as one of the region's top ten creatives for the past four years by Campaign Brief Asia. In 2003, Guan was elected Chairman of Singapore's 2003 Creative Circle Awards, making him the second Singaporean to receive this honour since the 1960s. He also served as Chief Head of Jury for Malaysia's prestigious Kancil Awards in June 2004.


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