JWT’s Sita Lakshmi Narayanswamy to join Zee Network as Marketing Head
Sita Lakshmi Narayanswamy will be the new Marketing Head of Zee Network from November 10. She moves in from JWT after 17 years at the agency.
For Zee Telefilms, all the vacancies have been finally filled. Some of the key appointments that the Network’s CEO Pradeep Guha made earlier in the year, soon after he took over the reigns of the company, were that of Joy Chakraborty as Sales Head, and Kartik Chintamani as Network Programming Head. Now, the Marketing Head is in place as well, with Sita Lakshmi moving from JWT.
Zee Telefilm’s Corporate Brand Development Head, Ashish Kaul, confirmed the development. The need for a Network Marketing Head came about when Suresh Balakrishnan was delegated to look after the marketing needs of Zee-Bhaskar combine’s venture, Diligent Media, which launched the DNA in Mumbai.
Commenting on her new assignment, Sita said, “I have worked with JWT for 17 years and I hold the agency in great respect. The opportunity at Zee, however, is a challenge I am looking forward to.”
At JWT, Sita worked on brands across categories and across JWT offices in India as part of the client servicing function. “My experience at JWT has given me an exposure to handling different kinds of brands across India. This should help me in handling Zee’s requisites, which has both a dominant national and international presence.”
Sita will look after all the 23 channels of the Network. Kaul explained that individual marketing heads of various channels of the network would report to her for all operational and functional matters.
Our typical marketing budget is usually 10 per cent of the topline spend