Top Story

e4m_logo.png

Home >> People Movement >> Article

JWT’s Sita Lakshmi Narayanswamy to join Zee Network as Marketing Head

08-November-2005
Font Size   16
Share
JWT’s Sita Lakshmi Narayanswamy to join Zee Network as Marketing Head

Sita Lakshmi Narayanswamy will be the new Marketing Head of Zee Network from November 10. She moves in from JWT after 17 years at the agency.

For Zee Telefilms, all the vacancies have been finally filled. Some of the key appointments that the Network’s CEO Pradeep Guha made earlier in the year, soon after he took over the reigns of the company, were that of Joy Chakraborty as Sales Head, and Kartik Chintamani as Network Programming Head. Now, the Marketing Head is in place as well, with Sita Lakshmi moving from JWT.

Zee Telefilm’s Corporate Brand Development Head, Ashish Kaul, confirmed the development. The need for a Network Marketing Head came about when Suresh Balakrishnan was delegated to look after the marketing needs of Zee-Bhaskar combine’s venture, Diligent Media, which launched the DNA in Mumbai.

Commenting on her new assignment, Sita said, “I have worked with JWT for 17 years and I hold the agency in great respect. The opportunity at Zee, however, is a challenge I am looking forward to.”

At JWT, Sita worked on brands across categories and across JWT offices in India as part of the client servicing function. “My experience at JWT has given me an exposure to handling different kinds of brands across India. This should help me in handling Zee’s requisites, which has both a dominant national and international presence.”

Sita will look after all the 23 channels of the Network. Kaul explained that individual marketing heads of various channels of the network would report to her for all operational and functional matters.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...