Top Story


Home >> People Movement >> Article

JWT’s Sita Lakshmi Narayanswamy to join Zee Network as Marketing Head

Font Size   16
JWT’s Sita Lakshmi Narayanswamy to join Zee Network as Marketing Head

Sita Lakshmi Narayanswamy will be the new Marketing Head of Zee Network from November 10. She moves in from JWT after 17 years at the agency.

For Zee Telefilms, all the vacancies have been finally filled. Some of the key appointments that the Network’s CEO Pradeep Guha made earlier in the year, soon after he took over the reigns of the company, were that of Joy Chakraborty as Sales Head, and Kartik Chintamani as Network Programming Head. Now, the Marketing Head is in place as well, with Sita Lakshmi moving from JWT.

Zee Telefilm’s Corporate Brand Development Head, Ashish Kaul, confirmed the development. The need for a Network Marketing Head came about when Suresh Balakrishnan was delegated to look after the marketing needs of Zee-Bhaskar combine’s venture, Diligent Media, which launched the DNA in Mumbai.

Commenting on her new assignment, Sita said, “I have worked with JWT for 17 years and I hold the agency in great respect. The opportunity at Zee, however, is a challenge I am looking forward to.”

At JWT, Sita worked on brands across categories and across JWT offices in India as part of the client servicing function. “My experience at JWT has given me an exposure to handling different kinds of brands across India. This should help me in handling Zee’s requisites, which has both a dominant national and international presence.”

Sita will look after all the 23 channels of the Network. Kaul explained that individual marketing heads of various channels of the network would report to her for all operational and functional matters.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow