Joydeep Ghosh, a senior industry professional with more than 22 years’ experience across media and technology services, has been roped in to head eBus Aidem operations in India. He replaces Ajay Verma, who had quit as Business Head of eBus Aidem to pursue his own entrepreneurial ambitions.
Prior to this, Ghosh was with Reliance Communications as General Manager – 3G Project Management Team. He was very actively involved in the launch of the Digital Delivery of Materials service for TV news channels, leveraging Reliance Communications’ optic fibre network and the chain of retail webstores nationwide.
Commenting on the development, M Suku, Director, Aidem India, said, “We are grateful to Ajay Verma for his successful efforts in helping establish eBus in India with his missionary zeal and commitment. While we are sad to let Ajay go, but will be happy to see him and help him set up another successful venture, this time his own. The team at eBus Aidem will ensure business continuity and will also strongly contribute to the growth of the eBus business in India with more broadcasters, agencies and advertisers being added every month to the already broad base of current users.”
On his new role, Joydeep Ghosh, Business Head, eBus Aidem, said, “I am very happy to be part of a transformational initiative like eBus, which is helping our industry usher in a tapeless future. With the Indian market on the verge of offering more than 1,000 TV channels, a valuable service like eBus not only enhances the efficiency and productivity in a complex and competitive media market like India, but will also empower advertisers and their agencies to conquer and leverage the daunting logistics of addressing consumers across multiple languages with multiple messaging through the local market channels without bothering about the delivery process.”
Elaborating on the eBus initiative, Carmine Masiello, CEO of eBUS Singapore, said, “eBus aidem is at an exciting stage in India, with almost all leading broadcast networks (100+ channels) and advertisers (50 out of the top 80) on board and the business is poised to see a strong growth phase in the years ahead. We are very confident that Joydeep will provide the leadership required to steer the company during this growth phase with his experience in media, technology and advertising.”
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