FCBUlka Interactive has appointed Joy Das as Media Director - Digital. Prior to his stint at FCBUlka Interactive, Das has worked on a gamut of brands such as eBay, ITC, Tata Docomo, and MTV, among many others.
Das has experience in the digital space with over 10 years of focused digital media specialisation. He brings with him deep knowledge of Digital Media Mix Modelling Tools, which ensure high efficiency and measurable response.
Commenting on Das’ appointment, Satish Ramachandran, Senior Vice President, FCBUlka Interactivesaid, “We are growing at a scorching pace and digital is well poised to become a key medium for many of our Group’s clients. Our Interactive team’s strength is now over 50 members. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Joy’s experience will be of immense value for us to maintain our growth rate.”
On his new role, Das said, “FCBUlka Interactive has some great accounts and has been doing robust work. In fact, a lot of their campaigns have been awarded at the Indian Digital Media Awards, DMAi 2013, etc. I am delighted to join the digital arm of one of the most respected advertising agency groups in the country. I look forward to contributing to this spree of account and award wins.”
FCBUlka Interactive’s client list includes Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision, FabIndia, and Tata Housing to name a few. Das will provide leadership to the digital media duties of several of these accounts and will lead a team of over 10 digital media planning and buying professionals.