Top Story


Home >> People Movement >> Article

Joy Chakraborthy becomes Revenue Head of ZEEL

Font Size   16
Joy Chakraborthy becomes Revenue Head of ZEEL

Zee Entertainment Enterprises Ltd (ZEEL) has affected a change in the role of its Network Sales Head, Joy Chakraborthy. Apart from giving him complete charge of the revenues of the Group, ZEEL has also given Chakraborthy the responsibilities of subscription revenues. He is now President, Network Sales, and Revenue Head.

Chakraborthy had joined Zee in mid-2005 as EVP, Network Sales. Under his charge, the channel saw two rate hikes in 2006 and further beefing of the sales team. Subscription is an important area for ZEEL. ZEEL Chairman Subhash Chandra had commented at a recent media event that he expected subscription revenue to be 60 per cent and advertising revenue to be 40 per cent in the total ZEEL revenue before 2010.

In his new role, Chakraborthy would have to drive the growth from this avenue as well. Yet another challenge for him is the launch of ZEEL’s second GE channel ZeeNext.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO