Top Story

e4m_logo.png

Home >> People Movement >> Article

Joseph Eapen replaces Amit Varma as CEO of aMap

12-October-2009
Font Size   16
Joseph Eapen replaces Amit Varma as CEO of aMap

With an increasingly dynamic and competitive TV television, accelerating further with a plethora of high profile events like cricket (IPL and other formats), new programme launches, etc., aMap’s overnight ratings system has become a vital instrument for decision-makers.

Coping up with this increased role, aMap has made senior level organisational changes. Joseph Eapen, who till recently was CEO of aMapDigital, aMap’s exclusive panel for DTH homes, has replaced Amit Varma as CEO of aMap. Eapen will continue to head aMapDigital too. Varma, meanwhile, will be moving on from the organisation.

Eapen is an audience measurement veteran. He managed the first peoplemeter service in the Gulf – AGB Gulf – for almost a decade in the 1990s. He was also instrumental in the launch of TGI (world’s largest single-source studies) in the Gulf region. He moved back to India after 16 years in that region.

Raviratan Arora, Founder and MD, aMap and DecisionCraft, said, “Eapen’s in-depth knowledge, leadership and business acumen will serve as invaluable assets as aMap strengthens its core operations and expands its services with a host of measurement initiatives.”

Meanwhile, Jiniti Shah, as Vice-President (Sales, Business Development & Research), would head the business and development activity and would focus on selling aMap’s services and DecisionCraft’s Revenue Management suite to broadcasters in India and the Asia Pacific. Ravi Katoch would now focus on selling aMap and DecisionCraft services to the non-broadcaster segment.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...