With an increasingly dynamic and competitive TV television, accelerating further with a plethora of high profile events like cricket (IPL and other formats), new programme launches, etc., aMap’s overnight ratings system has become a vital instrument for decision-makers.
Coping up with this increased role, aMap has made senior level organisational changes. Joseph Eapen, who till recently was CEO of aMapDigital, aMap’s exclusive panel for DTH homes, has replaced Amit Varma as CEO of aMap. Eapen will continue to head aMapDigital too. Varma, meanwhile, will be moving on from the organisation.
Eapen is an audience measurement veteran. He managed the first peoplemeter service in the Gulf – AGB Gulf – for almost a decade in the 1990s. He was also instrumental in the launch of TGI (world’s largest single-source studies) in the Gulf region. He moved back to India after 16 years in that region.
Raviratan Arora, Founder and MD, aMap and DecisionCraft, said, “Eapen’s in-depth knowledge, leadership and business acumen will serve as invaluable assets as aMap strengthens its core operations and expands its services with a host of measurement initiatives.”
Meanwhile, Jiniti Shah, as Vice-President (Sales, Business Development & Research), would head the business and development activity and would focus on selling aMap’s services and DecisionCraft’s Revenue Management suite to broadcasters in India and the Asia Pacific. Ravi Katoch would now focus on selling aMap and DecisionCraft services to the non-broadcaster segment.