Joseph Eapen has been appointed as CEO of Media Research Users Council (MRUC). The development was announced by Andrey Purushottam, Chairman of the Council on behalf of the MRUC Board. Eapen will join by the end of this month.
Eapen’s appointment signals the serious intent of MRUC to expand the scope of research to areas beyond print and outdoor as well as to substantially scale the quality and quantity of research across different media. Eapen has 18 years of experience in media research in India and abroad and has done extensive research in print, television, radio as well as other consumer research. His last assignment was as CEO of aMap, the overnight television rating agency.
Welcoming Eapen aboard, Purushottam said, “He brings tonnes of relevant experience and will play a key role in transforming MRUC into a vibrant organiaation that spearheads the cause of timely, credible and cost effective research across all media. I am sure Eapen will make MRUC far more responsive to the needs of its constituents.”
On his new role, Eapen said, “I am not only excited about growing and strengthening the IRS, but also other areas of media research. This is a wonderful chance for me to do relevant work across media.”