UBM Asia has appointed Joji George as Managing Director of its subsidiary, UBM India. George will take over from Sanjeev Khaira. He will report to Michael Duck, Executive Vice President, UBM Asia, based in the regional office in Hong Kong.
George’s last stint was with Percept Sports and Entertainment as CEO, spearheading some of the largest events in the country.
George will continue to grow UBM India’s exhibition, conference, publishing and online businesses. He will be responsible for strenghthening the market leadership position and creating better engagement with the current customers and connecting with a newer base of customers.
Commenting on George’s appointment, Jime Essink, President and Chief Executive Officer, UBM Asia, said, “Joji brings with him excellent credentials and experience in our sector and new ideas from the large and varied events he has been running throughout India. Also, I am very pleased that Sanjeev remains within the organisation and I am sure we will continue to see a lot of him in our business. India is one of our most important markets and I am pleased that we have been able to develop the business well in India with Sanjeev at the helm.”
Sanjeev Khaira, who has been MD of UBM India for the last three years, will now be working as Managing Director – Market Development, EMEA with UBM Live and based in the London head office.
Michael Duck, Executive Vice President, UBM Asia, said, “I am looking forward to working closely with Joji as we continue to grow our exhibitions and conferences business organically, geo-adapt those from within the UBM portfolio of brands, increase presence online, as well as influencing the Indian exhibition industry in terms of professionalisation, venue development and sustainability.”
Stating the importance of experiential marketing, George remarked, “I have always been a very strong proponent of the need for experiential marketing and the fact that the only way the consumer will understand the brand’s value is by experience. If you are not making your consumer have an experience, then the brand remains a commodity. Experiential marketing is here to stay and companies are tranforming their budgets to experiential marketing and digital.”
George began his career as an entrepreneur, setting up his own experiential marketing company called AMP Entertainment. He then moved on to companies such as Global Brand Forum, Astro, MTV and Yahoo in South East Asia, where he worked in senior management positions, specifically in the key areas of new business development, brand management, marketing and promotions.