JK Tyre has appointed TNS-Automotive (India) Head, Neeraj Bhatia, as the Senior General Manager, Strategic Planning. In his new role, Bhatia will head strategy-planning function for JK Tyre, championing key initiatives directed towards achievement of over all goals of the company.
He has had a long association with JK Tyre as General Manager, Marketing, before joining TNS Automotive and had played a crucial role in building most of JK Tyre brands and other strategic marketing initiatives.
As Head of TNS-Automotive (India), Bhatia specialised in providing research and consulting in the areas of consumer understanding, branding, communications, pricing, new product design, etc, to all four- and two-wheeler manufacturers.
“The Indian market holds high potential for innovative and aggressive players. We are at the threshold of abundant emerging opportunities, and strategic planning as a function would be pivotal as the key differentiator for leading players. My focus would be to further strengthen our foothold in the markets where we are already leading and to expand our footprints into the new markets,” said Bhatia.