Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, on May 9, 2011, announced that Jishnu Sen had been promoted to the position of President & CEO, Grey Group India, effective immediately. In his new role, Sen will continue to report to Singh.
Sen had joined Grey India four years ago as Head of its Mumbai office. Under his stewardship, Grey Mumbai grew significantly to establish itself as the flagship office in India. In 2009, Sen was appointed COO of the entire Grey India operation, and has since taken the agency on an extraordinary growth path.
According to Singh, “Jishnu is an exceptional leader. With his forward thinking, sharp mind and deep passion for the industry, I am confident he will continue to strengthen Grey Group India’s position in the marketplace. He has been instrumental to the highly positive momentum which Grey Group India enjoys today and has in the past two years, in his capacity as COO, put together a team of top-notch senior professionals who are a force to be reckoned with. With this team, Jishnu has already built a terrific new business track record which includes wins such as Reliance Communications, Ferrero, Honda and FOX International Channels, to name a few.”
Over the last year, Sen has made a number of key appointments to reiterate the focus of the agency to raise the leadership, creative and strategic planning mettle of Grey India. With his support, Grey Digital India was also honoured as the Digital Agency of the Year at the first ever Indian Digital Media Awards.
Sen said, “I am excited by the possibilities that lie ahead for Grey Group India. The agency has earned a solid reputation particularly in recent times, and I stay committed to the company’s vision of delivering truly famous and effective work for our clients. I firmly believe that with Grey Group India’s formidable talent and integrated communications offering, we are well poised to continue to deliver superior results which our clients need to succeed in today’s increasingly competitive environment.”
Prior to joining Grey Group India, Sen held various positions with JWT and Y&R across India, Singapore, Hong Kong and the United States. His diverse portfolio includes brands such as Colgate, Pepsi, Pizza Hut, ITC, GlaxoSmithKline, ESPN, STAR Sports and the Indian Army.
Grey Group offers a total communications approach in India through Grey (advertising), Grey Digital, Grey Public Relations and G2rams (activation). Clients include Reliance Communications, Honda, Volkswagen, Adani, Bharti AXA, Britannia, Deutsche Bank, Ferrero, Godrej Sara Lee, GlaxoSmithKline, ITC, Killer Jeans, Parle, Procter & Gamble, United Spirits, Wyeth and 3M, among others.