After a stint of nine years, Jeffrey Crasto, President and Chief Investment Officer, MPG, India and South East Asia, has decided to move on. Crasto confirmed the development to exchange4media and added that October 7, 2009 would be his last day with the company. Prior to this, Crasto was with Contract, Simoes and Creative Unit.
Even as Crasto didn’t divulge much on his next destination, he said that he would be looking at the broadcasting space, wherein not only would he be consulting with a regional channel, but would also be dabbling in the distribution monitoring domain.
Elaborating on his decision to quit the media agency space, Crasto said, “The business model is not exciting anymore with the way things are panning out, margins being squeezed more and more and so on. I didn’t see a future for myself here.”
He added, “I am now looking at doing things more as an independent. So, there is an opportunity, where I would be consulting with a regional channel. I am also getting into the distribution set-up of channels, where I am working on tying up with companies that are monitoring distribution.”