JC Giri, President, O&M, has called it a day at the agency after a span of 13 years. He is currently serving his notice period. The news comes close on the heels of the agency shifting out of its Lower Parel office to the new office in Goregaon. Confirming the news, Giri said that he would now be looking at opportunities outside advertising. According to industry speculation, Giri would be joining STAR India.
Giri began his career with Ogilvy Chennai and consistently moved up since then. He introduced Outdoor Media AOR in the country in 1995. He was then promoted as Country Head, Ogilvy Landscapes, and later as Country Head, Ogilvy Activation.
From there, Giri then moved from being Country Head of Ogilvy Activation to head the Mumbai operations, with full responsibility for Ogilvy’s 360-degree services in 2005.
During his reign at Ogilvy Activation, Giri played a key role in driving true 360 within the Activation units and strategically merged some of the Activation units with the WPP network in India. His leadership has helped Activation India showcase and export its learnings to international markets apart from consolidating Ogilvy’s position in India.