Jayyant Bhokare, Chief Operating Officer, Radio Indigo 91.9 FM, has quit after a 10-month stint with the company. Confirming his movement, Bhokare said, “Yes, I have decided to move out of Radio Indigo, but am undecided on my next destination. There are various options and I will finally decide in a while on my next role.”
Bhokare has over 14 years of cross-functional experience in media sales and management, and business development across print, television, radio, digital and outdoor. In his earlier stints, he has been responsible for creating and sustaining various businesses ranging from Reliance Entertainment – Adlabs Films Ltd (radio initiative) as Vice President - Business Development, and Vice President – Business Development (News Outdoor) STAR TV.
Radio Indigo, a Jupiter Capital venture, plays contemporary international music and is currently present in Bangalore and Goa. The FM player, which positions itself as ‘The colour of music’ has a significant reach among SEC A and B primarily because of the music it plays. The station has placed itself as a CHR (current hit radio) station and had recently undergone a programme overhaul to further sharpen focus and cater to the taste of its target audience, which largely comprises young working adults and those just out of college.