Jayyant Bhokare has joined Big FM 92.7, the radio venture of Adlabs Films Ltd, as Vice-President, Business Development. He will be based in Bangalore. He was earlier the Vice-President of STAR India, where his last assignment involved setting up the business of News Outdoor India. Bhokare would be reporting to Tarun Katial, CEO, Adlabs Radio.
Bhokare said, “Besides business development, my role would be development of alternate revenue source, especially from non-traditional sources.”
“Being part of the largest radio network in the country and with the advantage of the huge scale of operation, I believe that the opportunity that Big 92.7 offers to its clients is immense. That is also our differentiator,” he further said.
Bhokare has been in the media industry for 14 years. He began his career with Yellow Pages. He then moved to The Times of India, where he spent close to seven years before moving to STAR India, where he spent an equal number of years.
Talking of the challenges in his career, Bhokare said, “It was a challenge to set up Radio City’s operations in Bangalore from scratch. This was when the FM channel was part of STAR. As a National Sales Head it was huge responsibility to see the entire business rolling. Also, I was part of the core team of the Ad-Sales team when ‘Kaun Banega Crorepati’ was launched, which was again a learning experience.”