Jai Talwar has joined Business India Publications Ltd as President-Advertising from July 1. He moves from Last Minute Media Pvt Ltd, a company promoted by Dentsu for their online media trading portal Lastminuteinventory.com, where he was Senior Vice-President.
Commenting on Talwar’s appointment, Pheroza Bilimoria, Managing Director, Business India Publications, said, “Jai’s appointment is just the beginning of many steps that Business India Publications has in the works for catapulting this media house to new heights.”
Beginning his career with leading advertising agencies such as Clarion and Ulka, and media experience with The Telegraph, Talwar has over 27 years’ experience in media and has held senior positions in Reader’s Digest, Hindustan Times, Zee TV and Khaleej Times, Dubai.
He returned to India as Associate Publisher of Reader’s Digest in 2002 and successfully launched their 50th anniversary edition and other media initiatives such as ‘Best of Inspiration’, ‘Best of Drama in Real Life’, etc., and for the first time a Reader’s Digest Women’s Special. He also introduced for the first time in India the Reader’s Digest Trusted Brands Awards in May 2006. In the past, he has served on the steering committee and on the Board of Governors of Media Research Users Council (MRUC).
Business India Publications has launched several publications in its 30-year history, almost all of which were the first in their genre. Primary amongst these is ‘Business India’, which was launched in 1972, and which continues to enjoy centerstage in business journalism. ‘Inside Outside’, a magazine on interior design, and ‘Auto India’, recently re-launched in a new and widely acclaimed avatar, are the other major brands of the Group.