Zee Telefilms has appointed Jagjit Singh Kohli as CEO of its subsidiary, Siticable Network Ltd. Kohli will have the overall responsibility of all revenues and territories of Siticable with a view to develop business and maximise the revenue and collection from each territory. He will also develop major ‘triple play’ and digitisation of cable initiatives for the company.
Kohli is a cable industry veteran with 20 years’ experience in various capacities. He had founded INCablenet and pioneered the corporatisation of the cable industry and the MSO concept. In 1999, Kohli created WinCable (Hathway) for the Raheja Group, which is now a major national MSO besides Siticable and INCablenet.
An official communiqué stated that Siticable would be spearheading Zee Telefilms’ cable distribution business. There have been many developments in the area of regulation and technology and Zee believed it was time to give cable distribution a new thrust.
Accordingly, Siticable is poised to pursue new technology business with the renewed focus, which will include ‘triple play’ offerings, digitisation of cable broadband and other similar initiatives that form the frontiers of cable today. Zee Telefilms is thus looking forward to reinvention of this business for substantial revenue and enhancement.