J Shekar has been roped in as Chief Operating Officer of Maa Television Network Ltd. He will be reporting to Sharrath Marar, Director and CEO, Maa TV Network Ltd. Shekar will be based in Hyderabad. He was earlier Business Head of Zee Kannada. He has confirmed his appointment to exchange4media.
Shekar had been with Zee Entertainment Enterprises Ltd for more than a decade. He had started out with the Zee Group as Regional Director for CitiCable Network, taking care of distribution. He then moved to Alpha Telugu (now called Zee Telugu), where he headed sales for Zee Tamil, Zee Telugu and Zee Kannada. For the past two years, he has been the Business Head for Zee Kannada.
Maa Television Network Ltd has under its stable popular Telugu TV channel Maa TV and Maa Music.