Top Story

e4m_logo.png

Home >> People Movement >> Article

J Shekar joining Polimer TV as CEO

31-January-2014
Font Size   16
Share
J Shekar joining Polimer TV as CEO

J Shekar has been roped in as CEO of Polimer TV. He will be reporting to PV Kalyanasundaram, MD, Polimer TV. Shekar will be based in Chennai. His last stint was with Maa TV as COO for three years.

Sources close to exchange4media have confirmed the news and said that Shekar will be joining on February 3, 2014. Shekar could not be contacted at the time of filing the story.

He has more than two decades of experience in the media and marketing industry. He started his career with Exide Industries as Area Manager and was with the company for 10 years. He then moved on to Zee Entertainment Enterprises, where he worked for more than a decade. He had started out with the Zee Group as Regional Director for CitiCable Network, taking care of distribution. He then moved to Zee Telugu, where he headed sales for Zee Tamil, Zee Telugu and Zee Kannada. He has also worked with Casio India and BPL prior to ZEE.

 

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’