J Shekar has been roped in as CEO of Polimer TV. He will be reporting to PV Kalyanasundaram, MD, Polimer TV. Shekar will be based in Chennai. His last stint was with Maa TV as COO for three years.
Sources close to exchange4media have confirmed the news and said that Shekar will be joining on February 3, 2014. Shekar could not be contacted at the time of filing the story.
He has more than two decades of experience in the media and marketing industry. He started his career with Exide Industries as Area Manager and was with the company for 10 years. He then moved on to Zee Entertainment Enterprises, where he worked for more than a decade. He had started out with the Zee Group as Regional Director for CitiCable Network, taking care of distribution. He then moved to Zee Telugu, where he headed sales for Zee Tamil, Zee Telugu and Zee Kannada. He has also worked with Casio India and BPL prior to ZEE.