Top Story

e4m_logo.png

Home >> People Movement >> Article

It’s official: Sun TV appoints Ajay Vidyasagar as COO

16-June-2009
Font Size   16
Share
It’s official: Sun TV appoints Ajay Vidyasagar as COO

The Sun Network has finally informed the Bombay Stock Exchange (BSE) today that the organisation has appointed Ajay Vidyasagar as the Chief Operating Officer, Sun TV, with effect from June 15, 2009. The speculations on this were doing rounds ever since Vidyasagar had quit STAR India in March 2009.

exchange4media readers would recall that in April 2009, various sources from the industry had said that Vidyasagar was headed to Sun TV.

Prior to joining Sun, Vidyasagar was the President STAR India and has 20 years of experience in brand management, content creation, sales and new business. He had joined STAR in 1996, where he was managing consumer marketing, licensing & merchandising for the Indian sub-continent and leading the new media strategy.

Also Read:

Ajay Vidyasagar likely to join Sun TV as CEO

STAR old hand Ajay Vidyasagar quits

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...