Jasmin Sohrabji, President, MediaCom India, has decided to part ways. The announcement was made by Nirvik Singh, Chairman & President, South East Asia, Grey Global Group, in an official statement. Partnering Sohrabji at MediaCom was Harish Shriyan, also as President.
The release stated that Sohrabji will be taking a break. Said Nirvik Singh, “Jasmin has contributed enormously in building the equity of both the Grey brand and the MediaCom brand over her 16 years in this company. She joined us as a media planner, and grew rapidly to lead the team. The fact that she has made a mark is evident on her being rated by Brand Equity as the fifth most important person in the media industry. She has worked selflessly, and has willingly taken on any work that benefited brand Grey.”
He added that with Shriyan, she had built one of Asia Pacific’s most successful MediaCom companies, and, along the way, won many awards for path-breaking research.