After the departure of Debraj Tripathi, Maxus has received another blow. C V L Srinivas, MD, Maxus, India and APAC, has put in his papers. It may be recalled that speculations were rife for several days about Srinivas quitting Maxus. He confirmed the development to exchange4media late on Monday evening.
There were also rumours about Srinivas shifting base to Singapore. There is, however, no clarity on whether a change in responsibility has entailed this movement. Srinivas was given the APAC responsibility in addition to his India responsibility in May 2005. He took charge of Maxus India in early 2004. During his stint with the agency, Maxus has strengthened its position in Mumbai, Delhi and Bangalore, adding clients like Titan, Perfetti and Tata Sky to its kitty.
Speaking to exchange4media, Srinivas said, “I have been in the media agency business for the past 13 years. I feel I have outgrown that and have been keen for sometime to move out of the media agency business and try something else.”
Srini also said that he had an offer to shift base to Singapore but he declined the offer as he had “in my mind” decided to move out of the media agency business completely. So what next? Replied Srini, “I have not decided anything yet. But I am here for the next two months. There is enough time to think things out about my next assigment.”
A mechanical engineer from BITS, Pilani, with a management degree from XLRI, Jamshedpur, Srinivas was COO, North and South, at Madison Media since mid-1998.
He was part of the start-up team that set up Fulcrum in 1995, and spent a year before that at Lowe (then Lintas) working largely on brand Brooke Bond.
Maxus Delhi General Manager Debraj Tripathy quits