Top Story

e4m_logo.png

Home >> People Movement >> Article

It’s confirmed: C V L Srinivas bids adieu to GroupM

12-September-2006
Font Size   16
It’s confirmed: C V L Srinivas bids adieu to GroupM

After the departure of Debraj Tripathi, Maxus has received another blow. C V L Srinivas, MD, Maxus, India and APAC, has put in his papers. It may be recalled that speculations were rife for several days about Srinivas quitting Maxus. He confirmed the development to exchange4media late on Monday evening.

There were also rumours about Srinivas shifting base to Singapore. There is, however, no clarity on whether a change in responsibility has entailed this movement. Srinivas was given the APAC responsibility in addition to his India responsibility in May 2005. He took charge of Maxus India in early 2004. During his stint with the agency, Maxus has strengthened its position in Mumbai, Delhi and Bangalore, adding clients like Titan, Perfetti and Tata Sky to its kitty.

Speaking to exchange4media, Srinivas said, “I have been in the media agency business for the past 13 years. I feel I have outgrown that and have been keen for sometime to move out of the media agency business and try something else.”

Srini also said that he had an offer to shift base to Singapore but he declined the offer as he had “in my mind” decided to move out of the media agency business completely. So what next? Replied Srini, “I have not decided anything yet. But I am here for the next two months. There is enough time to think things out about my next assigment.”

A mechanical engineer from BITS, Pilani, with a management degree from XLRI, Jamshedpur, Srinivas was COO, North and South, at Madison Media since mid-1998.

He was part of the start-up team that set up Fulcrum in 1995, and spent a year before that at Lowe (then Lintas) working largely on brand Brooke Bond.

Also see:

Maxus Delhi General Manager Debraj Tripathy quits

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...