To steer it through its phase of robust growth, iris, the London headquartered integrated marketing agency, has appointed Ashish Mathur as its new Managing Director for India. Mathur has been Senior Vice President, Experiential, at iris since October 2009. He will now oversee the running of the 60-strong agency and its work for key clients, which include Coca-Cola, Sony Ericsson, Microsoft and adidas.
Commenting on the development, Stewart Shanley, COO, iris, said, “Ashish is a natural fit as MD in these exciting times for us – India is one of the fastest evolving markets in the world and we are working with some great clients and winning a lot of new business. Ashish has a big job on his hands and he’s the right man to steer the agency through this special growth phase of the India office, while also consolidating our existing business here.”
Mathur brings over 25 years of experience in developing experiential and integrated marketing programmes for clients across industry segments. Prior to joining iris, he was Senior Vice President, Activation at Publicis, and before that was COO (N & E) of Percept D’Mark. Before joining Percept, Mathur had headed Ogilvy’s Activation business. During his career, he has worked on a range of global blue chip brands such as American Express, Beam Global, GSK, General Motors, Motorola, Aviva and Google.
Mathur said, “I am with iris because I strongly share the agency’s belief in the power of ‘ideas’ and the integrated marketing solutions we provide. During my time here, I have worked with some amazing people on some innovative and truly integrated campaigns and done things another agency would never have believed in. Clients love iris because of our ability to think and do things differently.”
iris’ India operation works with a number of global and local clients, including Sony Ericsson, Coca-Cola, Microsoft, adidas, Shell, Dell, MTS, Centum Learning, and Alpha G:Corp, among others.
Meanwhile, iris has announced the global launch of its new bespoke social media content division – Urgent Genius. It will act as a creative hub, producing fast and effective online content in response to topical issues and trends for clients such as Sony Ericsson and adidas. Urgent Genius was conceived by Jon Burkhart, Social Media Creative Director, iris, in London in July 2010. Tom Poynter, Joint CEO of iris London, will lead the Urgent Genius entity globally. The effectiveness of content will be measured by the Urgent Genius Index and a bespoke performance-related pay model.