Integrated marketing agency iris has appointed Rebecca Cox to the newly-created role of Head of Business Development for Asia Pacific. Cox will relocate to the agency’s Singapore office from its London headquarters, where she will be responsible for marketing iris’ integrated capabilities to prospective and existing clients, which include Sony Ericsson, Microsoft, Unilever, Tiger, Shell and Diageo. She will be reporting to the agency’s recently appointed CEO for APAC, Josh Thomson.
Cox, who previously held the global role of group new business manager, will spearhead iris’ new business initiatives for the region, working with the local managing directors of iris’ offices in Singapore, India, China, Sydney and Melbourne. She will focus on marketing the agency’s strategic capability across its multiple specialisations, which include digital, experiential, DM and sponsorship, demonstrating the flexible, integrated approach that the agency is known for.
Cox is a specialist within her field, bringing eight years experience to the role having been key to account wins, including Heineken and TFL while at iris. She is a key appointment for the agency as it targets further growth opportunities in the region in countries such as Indonesia, Malaysia and The Philippines.
Speaking on Cox’s appointment, Josh Thomson said, “Rebecca has only been onboard in APAC for a couple of weeks and already she has opened up several new opportunities in Singapore, India, Hong Kong and Australia with a series of major blue-chip brands. This is about us transplanting our best talent as we target bigger opportunities in China and elsewhere.”
Cox said: “I love the fact that iris is constantly evolving and is not afraid to change with the times – it feels like we cannot be second-guessed and that we strike fear into older established agencies out there. I’m looking forward to being part of iris’ growth in such an exciting region.”
Prior to joining iris in 2007, Cox was New Business Manager at London-based creative agency The Design Conspiracy from 2005, where she grew its client list to include Arcadia, HBOS, Scottish Widows and The SouthBank Centre. Prior to this, she was Sales and Marketing Manager at specialist new business agency Rainmaker since 2003.