Top Story

e4m_logo.png

Home >> People Movement >> Article

IPAN President Rajiv Desai quits, starts his own set-up

18-January-2005
Font Size   16
Share
IPAN President Rajiv Desai quits, starts his own set-up

After a 17-year stint with IPAN as President, Rajiv Desai has put in his papers. Desai calls himself a starter and team builder, which is perhaps the reason why he is confident and upbeat about his next venture. “I am starting a consultancy firm, named Comma,” he said.

As founder president, Desai is responsible for building IPAN into one of the most respected names in the public relations business. Over the 16 years as head of the firm, Desai has counselled some of the most significant international and national companies. Desai has years of PR experience both in India and abroad. Before setting up IPAN, he held an appointment at the prestigious public relations firm, Hill and Knowlton in the United States. Additionally, Desai has been a prolific writer and a journalist.

On quitting IPAN, he said, “I felt that it was time to move on. It’s mixed feelings right now. It’s a feeling of nostalgia which is balanced by incredible sense of enthusiasm.”

Asked on the new venture, Desai said, “Comma is all about communications management. What we are trying to do is take the business of communication to a larger dimension with Comma. The operations will begin from Delhi and Mumbai, and then we will spread to other cities as well.”

On how he came up with the name “Comma”, he said, “Comma stands for communication management and it symbolizes continuation. This is the message we wanted to put forward.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean