After a 17-year stint with IPAN as President, Rajiv Desai has put in his papers. Desai calls himself a starter and team builder, which is perhaps the reason why he is confident and upbeat about his next venture. “I am starting a consultancy firm, named Comma,” he said.
As founder president, Desai is responsible for building IPAN into one of the most respected names in the public relations business. Over the 16 years as head of the firm, Desai has counselled some of the most significant international and national companies. Desai has years of PR experience both in India and abroad. Before setting up IPAN, he held an appointment at the prestigious public relations firm, Hill and Knowlton in the United States. Additionally, Desai has been a prolific writer and a journalist.
On quitting IPAN, he said, “I felt that it was time to move on. It’s mixed feelings right now. It’s a feeling of nostalgia which is balanced by incredible sense of enthusiasm.”
Asked on the new venture, Desai said, “Comma is all about communications management. What we are trying to do is take the business of communication to a larger dimension with Comma. The operations will begin from Delhi and Mumbai, and then we will spread to other cities as well.”
On how he came up with the name “Comma”, he said, “Comma stands for communication management and it symbolizes continuation. This is the message we wanted to put forward.”