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IOC in charge Madan Mohapatra quits The Media Edge

02-November-2004
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IOC in charge Madan Mohapatra quits The Media Edge

Media Director Madan Mohapatra has finally quit the Media Edge. As per the word of reliable sources within the agency, Mohapatra has already filed in his papers and is awaiting a release shortly. His designation was that of a Media Director, and he was the key in-charge of IOCL. At the time of his joining the agency, he was given the Parle AOR and was reporting to Media Edge overall head of buying Himani Kapadia and also to Media Edge vice-president Partha Ghosh who was handling the Parle brand. In time, there was the sensational IOC win, and he was shifted to the 100 crore kitty front.

Prior to joining TME, Mohapatra was working in Modi Online Lottery as the Marketing Manager, till September last year. And before his stint with the Modis, Mohapatra was associate media director in charge of broadcast at Starcom Worldwide for three years.

When contacted, Mohapatra was unavailable for comment and hence no information, is available on his change in station.

The churn-out rate in The Media Edge has been sporadic since the beginning of this year. Instances would be of Anand Vaidyanathan (Print Buying Head for TATA) making a quick exit from the agency, at around the same time as Shrivathsa Iyengar (erstwhile Media Group Head at TME) and Prasanth Kumar (Group Head, Media Buying.) Other instances were that of Seema Nayak and Himani Kapadia. Plus with the Tata tumult, and majors Titan and AIG hopping for new media partners on account of it, TME is indeed going through a rough patch.

Meanwhile there is no information from the agency's side as to who's going to be filling in Mohapatra's shoes.

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