Top Story

e4m_logo.png

Home >> People Movement >> Article

International: Starcom MediaVest appoints Andrew Swinand as President-Global Ops

26-August-2008
Font Size   16
Share
International: Starcom MediaVest appoints Andrew Swinand as President-Global Ops

Andrew Swinand has been appointed to the newly-created role of President of Global Operations at Starcom MediaVest Group (SMG). The newly-created role is designed to fortify operations in the Asia Pacific, Latam and Europe/ Middle East and Africa (EMEA), and aligns Swinand with regional CEOs Ravi Kiran (South East and South Asia), Paul Maher (China, Hong Kong and Taiwan), John Sintras (Australia), Martha Marin (Latin America) and Iain Jacob (EMEA).

SMG’s North American operations will continue to report directly to Global CEO Laura Desmond.

Commenting on Swinand’s appointment, Desmond said, “Andrew’s experiences, successes and global perspective ideally qualify him to assume the newly-created global role of President, Starcom MediaVest Group. He has a great talent for team-building and a powerful presence with clients, and we intend to leverage those strengths to unify our organisation and strategically grow our business.”

Along with his regional management responsibilities, Swinand’s role will include the creation of new client-facing service models across the network and the expansion of the successful technology practice. Additionally, he will be charged with working alongside Desmond to align and position the network to take advantage of the digital resources that the Publicis Groupe media brands now have access to as part of the recently launched VivaKi operating model.

“Throughout my career I have tried to focus my passion for reinvention towards fresh, client-driven solutions, and the sort of innovative agency models that are needed to deliver those solutions – a focus honed by my time serving global technology clients and Samsung,” Swinand said, adding, “I have seen the power of the SMG network first-hand, and my job will be to provide all our leaders with the right resources and opportunities to grow their business by growing client business.”

Most recently, Swinand was at Denuo, the media future consultancy within Publicis Groupe. Prior to his role at Denuo, he was President of Starcom Worldwide, where he helped secure the Samsung business as well as build a global technology practice. He was also responsible for developing proprietary accountability metrics to measure Return-on-Objective (ROO) across all client investments, supported by Starcom’s extensive media research team, and pioneered the service models Starcom delivered to Sun Microsystems and Oracle. Swinand will continue to oversee the Nintendo account across Starcom Worldwide and Leo Burnett.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited