Top Story


Home >> People Movement >> Article

Interactive marketing agency Zeta Interactive beefs up senior management

Font Size   16
Interactive marketing agency Zeta Interactive beefs up senior management

Zeta Interactive, a full-service interactive marketing agency, has announced the appointment of 11 senior management team members. The newly-named executives include Bob Napor, Chief Financial Officer; Craig MacCubbin, Chief Technology Officer; Carla McLeod, Chief Marketing Officer; Carlos Alcala, Chief Creative Officer; and Pradeep Vegunta, President-India Operations.

This announcement follows significant progress within Zeta Interactive over the past three months. The company was formed in November 2007 after Zustek Corporation, a leading provider of e-mail marketing communications, acquired Adverb Media, an award-winning interactive marketing, technology and services agency.

The executives, who bring with them valuable experience from backgrounds in both marketing and finance, would be tasked with further organising and expanding the scope of the technologies the company brings to the market. These individuals would be utilised across an extensive client roster of over 200 customers, including Time Inc and Sony Electronics Inc.

Al DiGuido, CEO, Zeta Interactive, said, “Assembling the right management team was a major step forward for Zeta Interactive. The combined talents of this team will lead the company into 2008 and beyond, while establishing our brand as the leading US-based full-service interactive marketing agency. By implementing strong leadership across each of our service areas, coupled with our goal of providing customers with complete solutions to their marketing challenges and objectives, Zeta Interactive is well poised to become the market leader.”

The company has also named additional senior management leaders to its executive roster, including Scott Delea, Senior Vice President-New Business Development; Glenn Whiting, Senior Vice President-Client Services/Account Management; Lori Arnold, Vice-President - Operations, RelevantNoise, Zeta Interactive’s social media mining technology; Joel Macaluso, Senior Vice President-Product Development; and Tom McGrade, Vice President-Business Services and Sales Engineering.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...