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Interactive marketing agency Zeta Interactive beefs up senior management

12-February-2008
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Interactive marketing agency Zeta Interactive beefs up senior management

Zeta Interactive, a full-service interactive marketing agency, has announced the appointment of 11 senior management team members. The newly-named executives include Bob Napor, Chief Financial Officer; Craig MacCubbin, Chief Technology Officer; Carla McLeod, Chief Marketing Officer; Carlos Alcala, Chief Creative Officer; and Pradeep Vegunta, President-India Operations.

This announcement follows significant progress within Zeta Interactive over the past three months. The company was formed in November 2007 after Zustek Corporation, a leading provider of e-mail marketing communications, acquired Adverb Media, an award-winning interactive marketing, technology and services agency.

The executives, who bring with them valuable experience from backgrounds in both marketing and finance, would be tasked with further organising and expanding the scope of the technologies the company brings to the market. These individuals would be utilised across an extensive client roster of over 200 customers, including Time Inc and Sony Electronics Inc.

Al DiGuido, CEO, Zeta Interactive, said, “Assembling the right management team was a major step forward for Zeta Interactive. The combined talents of this team will lead the company into 2008 and beyond, while establishing our brand as the leading US-based full-service interactive marketing agency. By implementing strong leadership across each of our service areas, coupled with our goal of providing customers with complete solutions to their marketing challenges and objectives, Zeta Interactive is well poised to become the market leader.”

The company has also named additional senior management leaders to its executive roster, including Scott Delea, Senior Vice President-New Business Development; Glenn Whiting, Senior Vice President-Client Services/Account Management; Lori Arnold, Vice-President - Operations, RelevantNoise, Zeta Interactive’s social media mining technology; Joel Macaluso, Senior Vice President-Product Development; and Tom McGrade, Vice President-Business Services and Sales Engineering.

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