Top Story

e4m_logo.png

Home >> People Movement >> Article

Inox’s Saurabh Varma to join Reliance Entertainment as CMO

28-September-2007
Font Size   16
Share
Inox’s Saurabh Varma to join Reliance Entertainment as CMO

Saurabh Varma, Vice President-Programming and Film Distribution, Inox Leisure Ltd, has put in his papers. He will be joining Reliance Entertainment as Chief Marketing Officer from mid-November.

At Reliance Entertainment, Varma will be developing marketing strategies revolving around films produced, acquired or marketed by Reliance Entertainment. On his new role, Varma said, “It’s an exciting place to be in as I will be involved in ‘filmed marketing plan’ right from the conceptualisation stage, and see it through till the time it is launched on home video, cable or other platforms.”

He added, “This approach is something unique and although it has been tried abroad, filmed marketing is a relatively new concept in India. My interactions with the consumers have paved way for numerous innovations in this field. I see this as a great opportunity.”

With Varma onboard, Reliance is looking at aligning its movie marketing activities under one umbrella. This is a model which is prevalent internationally with large film studios like Warner Bros., Sony Pictures, Paramount Studios, where an umbrella marketing division creates, controls, innovates, records and evolves various marketing ideas. The areas of marketing revolve around television, print, radio, outdoor, online and below-the-line, among others.

Varma brings with him over 10 years of experience in the entertainment industry where he has supervised and managed diverse areas such as advertising, promotions, marketing, content planning and acquisition of film products. Prior to Inox, he was Vice President-Marketing for PVR Cinemas and has also launched various cinema properties in Delhi, Bangalore, Chennai, Indore, Lucknow, Mumbai and Hyderabad. He has also executed successful marketing and promotion campaigns with various Indian and Hollywood films all over the country.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...