B Sridhar, former Director-Media Services, Innocean Worldwide, is joining HT Media Ltd as GM Business Intelligence from December 24. He will be reporting to Anand Bhardwaj, Head of Marketing, HT Media Ltd. Sridhar, who has over 12 years’ experience in media planning, would be looking at 360-degree media solutions, including print, radio and events in HT. He would also customise solutions for clients.
Commenting on his new appointment, Sridhar said, “It will be being on the other side of the table. Till date, I had interacted with media houses to plan and buy space. Now, I have the opportunity to impact business bottom-lines and figure out overall business strategies.”
Sridhar began his career in 1994 with Mudra Communication as media planner, where he worked for two and a half years. Later, he joined McCann Erickson as Senior Media Planner for a year and rejoined Mudra for a second stint. Here he worked as Media Supervisor. In 2001, March Sridhar joined Ogilvy. Thereafter, he moved on to Maxus in 2003 as Media Director.
Sridhar joined Lintas as Business Director and worked there for two and a half years. During this time he worked with Initiative and later joined Innocean Worldwide in March 2006.