Top Story

e4m_logo.png

Home >> People Movement >> Article

InMobi hires ex-GroupM hand Emmanuel Allix to strengthen leadership in APAC

24-November-2009
Font Size   16
Share
InMobi hires ex-GroupM hand Emmanuel Allix to strengthen leadership in APAC

InMobi has roped in Emmanuel Allix, a former GroupM hand, into their top management team to spearhead Asia Pacific. In this position, Allix will be responsible for the continuing growth of their revenue by deepening the relationships with advertisers and publishers. He joins InMobi from Pudding Media, where he was Managing Director.

With an already well established business in the market, Allix has been brought on board to leverage his extensive regional experience in growing the mobile marketing ecosystem. He will be based out of Singapore.

Allix has been working in the Internet and mobile space for over 15 years in the Asia Pacific region. He had also served on the board of MMA APAC in 2008 and is a regular speaker at various events like AdTech, CommunicAsia and Media360. During his stint with GroupM, he oversaw the activities concerning P&L, Business Development, Sales Increase and Strategic Planning.

On joining InMobi, Allix said, “InMobi is undoubtedly the largest mobile ad network here and having set up its base firmly, it is best placed to benefit from the growth of the mobile ecosystem. I am excited to be part of such a team and looking forward to build on existing expertise to steer the organization to a position of strength in Asia Pacific.”

Naveen Tewari, Co-Founder and CEO of InMobi, said, “We have so far been extremely successful in Asia Pacific and have grown to be the largest mobile ad network in the region. Now that we have entered into a new stage of growth, we believe that we needed someone like Emmanuel, who comes in with a lot of relevant experience as well as a successful way of evangelising the mobile medium.”

InMobi, formerly mKhoj, is the largest mobile ad network across international markets. The company works with leading publishers to monetise their mobile sites and helps advertisers to reach mobile consumers across 33 countries around the globe. With more than 3,000 partner publisher sites and over 150 advertisers, InMobi has the largest reach in international markets. The company has local offices in Singapore, California, Mumbai and Bangalore and works with some of leading global brands such as Nokia, Reebok, Samsung, Yamaha, etc.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...