Top Story

e4m_logo.png

Home >> People Movement >> Article

InMobi hires ex-GroupM hand Emmanuel Allix to strengthen leadership in APAC

24-November-2009
Font Size   16
Share
InMobi hires ex-GroupM hand Emmanuel Allix to strengthen leadership in APAC

InMobi has roped in Emmanuel Allix, a former GroupM hand, into their top management team to spearhead Asia Pacific. In this position, Allix will be responsible for the continuing growth of their revenue by deepening the relationships with advertisers and publishers. He joins InMobi from Pudding Media, where he was Managing Director.

With an already well established business in the market, Allix has been brought on board to leverage his extensive regional experience in growing the mobile marketing ecosystem. He will be based out of Singapore.

Allix has been working in the Internet and mobile space for over 15 years in the Asia Pacific region. He had also served on the board of MMA APAC in 2008 and is a regular speaker at various events like AdTech, CommunicAsia and Media360. During his stint with GroupM, he oversaw the activities concerning P&L, Business Development, Sales Increase and Strategic Planning.

On joining InMobi, Allix said, “InMobi is undoubtedly the largest mobile ad network here and having set up its base firmly, it is best placed to benefit from the growth of the mobile ecosystem. I am excited to be part of such a team and looking forward to build on existing expertise to steer the organization to a position of strength in Asia Pacific.”

Naveen Tewari, Co-Founder and CEO of InMobi, said, “We have so far been extremely successful in Asia Pacific and have grown to be the largest mobile ad network in the region. Now that we have entered into a new stage of growth, we believe that we needed someone like Emmanuel, who comes in with a lot of relevant experience as well as a successful way of evangelising the mobile medium.”

InMobi, formerly mKhoj, is the largest mobile ad network across international markets. The company works with leading publishers to monetise their mobile sites and helps advertisers to reach mobile consumers across 33 countries around the globe. With more than 3,000 partner publisher sites and over 150 advertisers, InMobi has the largest reach in international markets. The company has local offices in Singapore, California, Mumbai and Bangalore and works with some of leading global brands such as Nokia, Reebok, Samsung, Yamaha, etc.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India