Initiative, Delhi has roped in Sumita Das as the head of planning on all Initiative clients with the exception of Maruti Suzuki. Coming in succession of the announcement of V S Mani being appointed as Initiative Mumbai Head, Kartik Iyer, President Initiative said that these appointments were in line with the overall growth plans of the agency and had been planned for quite some time.
Speaking on Das’ appointment, Iyer said, “We are delighted to have on board Sumita, who would bring great value to our portfolio of clients through her cross category exposure and cross functional experience.”
Das has over 17 years’ experience in advertising agencies based in Mumbai and Delhi, including Carat, Enterprise Nexus, HTA, PLUS Channel, Chaitra Leo Burnett, Trikaya Grey and Everest Advertising. She brings to the table extensive experience in media planning and buying portfolios.
Her experience spans the sectors of FMCG, telecom, automobile, insurance, consumer durables. She has, during the course of career, handled clients like Parle products, Castrol, Herbertsons, Tips & Toes, P&G, Coke, Heinz (Complan), Kellogg’s range, VIP Luggage, Tata Tea, GSK, Escotel, Daewoo Motors, Sony, 8PM, MetLife, Gujarat Ambuja, J&J, Arvind Mills, Marico and Wrigley’s.