Top Story

e4m_logo.png

Home >> People Movement >> Article

Infomedia India ropes in TOI’s Anish Shah to handle corporate marketing

07-November-2005
Font Size   16
Share
Infomedia India ropes in TOI’s Anish Shah to handle corporate marketing

Publishing company Infomedia India, is working towards creating an integrated suite of solutions. Towards this end, Anish Shah has been roped in to head marketing as Manager - Corporate Marketing. He moves in after spending four years at The Times of India, Mumbai.

Besides contributing to creating a horizontal integrated platform, Shah will also be responsible for developing events and seminar platforms for Infomedia in international markets.

“The core focus would be on building communities, providing an integrated suite of solutions, and delivering knowledge. The overall objective is to diversify into experiential marketing platforms – web-based, direct marketing, events and seminars and interactive solutions,” said Shah.

His first assignment will be an Indo-China seminar platform in both countries, in the months of November and December. Over 350 Chinese companies are to participate, and a similar platform is to be created for the Singapore market subsequently.

Infomedia India, which is harnessing its energies towards emerging as a one-stop-shop for lifestyle and niche publications, has around 20 diverse brands in its portfolio. And this number is set to grow across genres.

CricInfo, in association with Wisden, is due for launch in mid-December, though a specific date of launch is not available yet. The company will also work towards strengthening its direct marketing service arm, Direct Edge.

Shah moves in from The Times of India, where he has worked on several event platforms including the ET Knowledge Forum and the Corporate Dossier Super Achiever Forum. Prior to which, he was worked with Jasubhai and Business Standard.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking