Publishing company Infomedia India, is working towards creating an integrated suite of solutions. Towards this end, Anish Shah has been roped in to head marketing as Manager - Corporate Marketing. He moves in after spending four years at The Times of India, Mumbai.
Besides contributing to creating a horizontal integrated platform, Shah will also be responsible for developing events and seminar platforms for Infomedia in international markets.
“The core focus would be on building communities, providing an integrated suite of solutions, and delivering knowledge. The overall objective is to diversify into experiential marketing platforms – web-based, direct marketing, events and seminars and interactive solutions,” said Shah.
His first assignment will be an Indo-China seminar platform in both countries, in the months of November and December. Over 350 Chinese companies are to participate, and a similar platform is to be created for the Singapore market subsequently.
Infomedia India, which is harnessing its energies towards emerging as a one-stop-shop for lifestyle and niche publications, has around 20 diverse brands in its portfolio. And this number is set to grow across genres.
CricInfo, in association with Wisden, is due for launch in mid-December, though a specific date of launch is not available yet. The company will also work towards strengthening its direct marketing service arm, Direct Edge.
Shah moves in from The Times of India, where he has worked on several event platforms including the ET Knowledge Forum and the Corporate Dossier Super Achiever Forum. Prior to which, he was worked with Jasubhai and Business Standard.