Top Story

e4m_logo.png

Home >> People Movement >> Article

Indranil Datta roped in as VP and Head of North and East operations of TME

04-January-2007
Font Size   16
Share
Indranil Datta roped in as VP and Head of North and East operations of TME

The Media Edge (TME) has appointed Indranil Datta as Vice-President and Head of its North and East operations. Datta, who is joining from January 8, 2007, will be reporting to Anupriya Acharya, President of TME. Prior to joining TME, Datta was with Starcom Worldwide for seven months as Executive Director of its Bangalore operations.

Commenting on Datta’s appointment, Acharya said, “We had been on the lookout for a strong candidate for some time and did not want to compromise on the candidate. Both Delhi and Kolkata are strong and growing markets, and in Indranil we have found a strong committed professional with a proven track record.”

Datta said, “I am excited to be part of TME as it has ambitious growth plans for the future. So far, the company has been known more for its operations in Mumbai, mainly for clients like Colgate Palmolive, Parle, DHL, Tata Motors, Go Air, Yahoo!, etc., and has been ranked among the top three media agencies by the ACNielsen Media Agency track. Now the challenge is to strengthen other offices as well and I am happy to be getting the mandate for two important markets like Delhi and Kolkata.”

Datta’s earlier stints have been with Bates Colombo as a consultant for one year. Prior to that, he was Executive Vice-President with Publicis Groupe-owned ZenithOptimedia for five years. In fact, he was part of the founding team of ZenithOptimedia when the agency was launched in mid-2004. Datta has 17 years’ experience in media with long stints in agencies like Clarion, Lowe, O&M and Zenith. His career spans a cross-section of responsibilities – strategic planning on Unilever brands and setting up ITC AOR in Kolkata, among others.

Tags

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope and trends that will define digital journalism

We list a few important stories that you may have missed in the week gone by

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have...