From the post of a Planning Director at Maximize (Group M), Indraneel Biswas has moved on to the position of an Associate Media Director at Madison. He would be the key in-charge of the Marico account.
Biswas started out in 1995 with the DMA Group in Bangalore. Thereafter he joined Madison, as an integral part of the P&G Group. Now after a brief tenure at Maximize, Biswas is back with Madison.
Biswas said, “I would categorize my experience at Maximize as an enriching one since I had to deal with a platter of 10-15 brands such as Shopper’s Stop and Hutch that gave me plenty of hands-on experience. But Madison feels like home since the work atmosphere is extremely cordial and I have been associated with the agency in the past. Marico is an account that challenges the best in you and I am sure that it’s going to be an extremely fulfilling experience.”
The last major appointment at Madison was that of Raji Nair, who emerged as a business head on Godrej. Nair joined Madison on January 10, 2004.
Meanwhile, Group M has just emerged out of a major restructuring session. For all those who need to be reminded of the developments, Rajeev Berry from MindShare Bombay, and J Sathyan from MindShare Delhi have joined M Suku at BroadMind to focus on TV programming opportunities for Hindi and South. Nitin Jain, General Manager, MindShare, Delhi has moved on to spearhead new projects in cricket and music, event and broadcast sponsorship. Jain has been replaced by Sundar Raman, who moves in as GM, Mindshare Delhi.
Media professionals from other cities were being relocated to Delhi, both at Maxus and MindShare, and also at specialist units like M One and Dialect micro-marketing unit. Biswas’s departure can be regarded as part of the dynamics of the Group M people landscape.