Indrajit Sen has joined Laqshya Media as President-Projects. Hitherto, Sen was Country Head and CEO of Stroer Media. Interestingly, in a conversation with exchange4media, Sen divulged that he had as yet not severed all ties with Stroer and would continue to look after the business opportunities at the German OOH media company. At Laqshya Media, Sen would be reporting to Managing Director Alok Jalan.
Though Jalan confirmed the development, he did not offer any comments or explanation on why Sen had been allowed to wear the hats of two, supposedly competing, companies.
Sen informed that Stroer continued to operate in India and was headed here by Marc Zeisel. He reiterated, “I continue to look after Stroer’s interests in India, but only until such time that they finalise their long term strategy for business in this region. Like most other multinationals, Stroer is keen on proceeding with business on hand in India, but is clearly prioritised on defending its position in their existing markets in Europe, Gulf, Malaysia – all of which are facing the impact of the global economic meltdown.”
Media sources have speculated that Stroer and Laqshya might just get into a business partnership, especially in light of the current economic slowdown and the impact that it has had on various sectors, including OOH. However, there were no details or further replies coming to this question from either Jalan or Sen.
Meanwhile, Sen, while maintaining that the current economic slowdown had not affected OOH media yet, said, “We hope this trend continues, as the need to continue brand communication investments in times of slowdown is a lesson well learnt over the years. This is particularly so for OOH media due to its ubiquitous presence and comparatively low cost-per-unit-reach. Companies would obviously take cautionary measures during tough times, and adopt cost cutting ‘restructuring’. These would always leave the industry in a better shape to face any competition more efficiently.”