The Annual General Meeting of the Indian Society of Advertisers (ISA) for the year ending March 2004 was recently held in Mumbai. The Chairman of the Executive Committee, Bharat V Patel of P&G, speaking on the occasion, recapped some of the major actions taken by ISA during the year.
Patel also highlighted the work done by the ISA Media Committee in interacting with the All India Radio and convincing them to withdraw the increased tariff announced early this year. Various suggestions were made to AIR on how to generate additional revenues other than by increasing tariffs. The society believes that mere tariff increases would actually lead to a calamitous impact on AIR revenues since advertising spends would get diverted from AIR under such circumstances.
While proposing the resolution for nominating the new Executive Council, he highlighted the long and invaluable contribution made by the senior-most member of the council, Jagdish Chopra of TCS and proposed that he should be accorded with a permanent membership of the council. And, the General Body unanimously supported his proposal. The office bearers nominated to the Executive Council for the next term are Bharat V Patel of P&G, who was elected as the Chairman of the council, Kurush Grant of ITC, who was elected as Vice Chairman East, Bijou Kurien of Titan, who would take over as the Vice Chairman South, Virat Mehta of Nestle, the Vice Chairman North, Dalip Sehgal of HLL, who would be the new Chairman of the Media Committee and Romit Chaterji of Tata Services as Treasurer.
The ISA has a widely held membership roster comprising about 200 large and small Indian and multinational advertisers, who collectively account for about two-thirds of all advertising expenditures made in India.